Mika
VIP Contributor
Marketing plays a huge role in sales but marketing costs money. As a small business owner, you are always on a tight budget and you cannot spend a lot of money on marketing. If that is your case, here are a few low-cost marketing ideas for small business owners, which you might consider using for your business
Free products
People are always looking for things they can use. What if they receive useful things for free? Yes, they will grab it. When I say giving product for free, I don’t mean to tell you to give your main product for free. You have a furniture store, you can give them a “Home decorating booklet,” which also lists your products. You sell bikes, you can give key rings with your logo and company information embossed on it, a fee helmet, a free T-shirt, a free hoodie, etc. You sell kitchenware, you can give recipe booklet for free.
Discounts
Yes, discounts are a good marketing strategy to build sales. You can first increase your selling price by 10 percent and then give a 10 percent discount. This is a good strategy because the buyers will tend to believe that they have saved some money by buying from you. You can also give discounts without increasing your price.
Free products
People are always looking for things they can use. What if they receive useful things for free? Yes, they will grab it. When I say giving product for free, I don’t mean to tell you to give your main product for free. You have a furniture store, you can give them a “Home decorating booklet,” which also lists your products. You sell bikes, you can give key rings with your logo and company information embossed on it, a fee helmet, a free T-shirt, a free hoodie, etc. You sell kitchenware, you can give recipe booklet for free.
Discounts
Yes, discounts are a good marketing strategy to build sales. You can first increase your selling price by 10 percent and then give a 10 percent discount. This is a good strategy because the buyers will tend to believe that they have saved some money by buying from you. You can also give discounts without increasing your price.