News Creation: A Low-Cost Business Promotion Method

[Mika]

Mass media is the platform to disseminate news. These mass media platforms charge exorbitantly for advertorials. Interestingly, they broadcast or publish news for free. Advertising can cost a lot of money, but if you create news, your news will be published broadcasted free of cost. Here’s how you can do this.

Invite journalists and media houses when you are launching your business or introducing new products. If the product does not cost much, give if for free. They will review the product for free. During the launch even, give them refreshments, treat them well, they will feature the event as news on the media platform they are associated.

You can also create news through the events like helping the community, supporting needy people, sponsoring a social cause, etc. Media will always feature news like this.

 

[sincerem]

No doubt, for companies/business trying to go viral and reach out to targeted audience/people. It will be wise for them to utilize the best possible means of advertisements to showcase what they're offering to the mass. Using mass media to broadcast about their goal and companies objectives. Hosting events too, tutorials to enlighten people is worthwhile.

But covid19 restrictions is still ravaging in some countries, meaning most of this advertorial means should be carried online to abide by the government protocols to combat covid19 spread.

 

[Chibson]

This is a very good information and idea you have written here but how sure are you that some Media houses can really review a product free of charge for you? . one of the best ways in which you can promote your product freely is by being very active on social media platforms such as Twitter or Instagram and when you grow your social media handle you will definitely get a lot of people purchasing your product

 

[Alexandoy]

A blogger friend related to me her style of promoting a business. They would get invited to a business launch. They would be given a media release kit and samples of the product. Sometimes there's an envelope (containing money). She said that bloggers are much cheaper than the traditional media of tv and print networks so small and medium businesses are now turning to bloggers.

 

[Augusta]

Well, that's if the media house will be come in the first place free because the media houses in my locality charge high fees to come for any event. But it will be a good way of marketing if you can get their attention and make them be part to make a review of your products or make a news of it

 

[Setho]

A lot of people in the population right now use one digital form of Media or the other and as such the usually results to this outlet in order to get their daily news and happenings. It is actually a good thing to do if you want to be a news creator then you can use ad networks to monetize.

 

[Mika]

The power of mass media cannot be undermined. The one who has control over the media has control over society. Businesses favored by media do well with sales, that's because these medias always publish positive news about these businesses. Therefore, as a businessman/woman you need to utilize the media for your benefit.

 

[Jasmine]

News creation is certainly a low cost marketing method. If your events are features as news on the media, you will gain free promotion..You can do events for corporate social responsibility and invite media to cover your even. Your expenses will be only to organise events, you don't have to spend to get covered on news.