Journal of Product and Brand Management

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Journal of Product and Brand Management (JPBM) is an internationally recognized journal covering topics in the fields of Marketing, Strategy and Technology. Its ISSN is 10610421 and has a h-index of 81. The h-index is a measure of the productivity of scholarly publications. The ISSN of JPBM is the same as that of other prestigious journals and is the highest of any business and marketing publication.

This publication is published by Emerald Group Publishing Ltd., a publisher based in the United Kingdom. The journal is open access, and it has an excellent indexing and abstracting system. Authors of articles in JPBM are encouraged to submit their work for publication, and it meets citation and referencing goals. It is available online and includes a list of contributors. The JPBM's editorial board is made up of individuals who have extensive experience in product and brand management.

Journal of Product and Brand Management is published by Emerald Group Publishing Ltd. in the United Kingdom. The Publisher's role is to oversee the printing, distribution, digital publications, and call for papers. Its abbreviation is J. Prod. Brand Manag. and is recommended for citation and indexing. Its articles are peer reviewed and are generally considered high quality. There are no duplicates in the Journal of Product and/or Brand Management.

Journal of Product and Brand Management is published by Emerald Group Publishing Ltd. in the United Kingdom. The Publisher's main responsibilities are the call for papers, digital publishing, and print publications. Its citation and indexing goals are very high, so it is a good choice for academic researchers and professionals alike. So, if you're considering publishing a piece of work in the Journal of Product and/or Brand Management, don't forget to read its latest issue!

Besides academic research, Journal of Product and Brand Management also addresses legal issues. For instance, a company can face a legal lawsuit if a reporter uses the word 'xerox' as a synonym for 'photocopy'. Using 'xerox' as a generic name can cause confusion. The trademark is a crucial part of a company's marketing strategy, and it's a major source of competitive advantage for businesses.

The Journal of Product and Brand Management is a journal focusing on all aspects of brand management. It is published by Emerald Group Publishing Ltd. in the United Kingdom. It is an internationally acclaimed journal that meets the standards of both citation and indexing. The SCImago Journal Rank measures the scientific impact of a journal by examining the number of citations and impact of articles. In addition to the publication of high-quality articles, it is also highly indexed and cited.

Moreover, if a product fails to meet the expectations of the target audience, the brand can still be created from scratch. By following the guidelines of a product and brand management, a company can ensure that its audience is satisfied with its products and services. Achieving this goal requires an effective marketing strategy, which can lead to increased revenue and profits. Hence, the best way to achieve success in the field of product and brand management is to understand the customers' needs and what drives them.
 
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