Traditional advertising Is Phone Marketing A Helpful Method To Sell Your Products?

[Good-Guy]

Not Long after telephone was invented, many people used it for commercial purposes. It was used by businesses to communicate with each other. After some time, it was also used by businesses to promote services and products to people so that they could sell products and services. Telephone marketing has evolved a lot and now it has taken the form of telemarketing where many companies hire agents to sell products or services to public. Even though telemarketing could prove to be profitable, it takes a lot of time to see results. I think you need to target some specific kind of customers when it comes to phone marketing because targeting the wrong kind of customers would not prove to be fruitful.

So in this case, you must require to have a data of people who are more likely to be your customers. I think marketing and research companies could help you to gain data of people because they help big companies to help find the right customers. many telemarketers say that telemarketing is a really tough job and selling products to people on the phone is a really hard job because no one likes to purchase products without trying them out. So is phone marketing a really hard method of promoting your products?

 

[Mika]

Telephone marketing or telemarketing as it is called is a very effective marketing method. Since these day s most of the people have their own mobile phone, the reach for telemarketing is very huge. Research has shown that the chances of picking up the phone or reading text messages are very high. Here is a report published on adobe blog in 2015. It is an old report but it clearly tells the effectiveness of telemarketing. According to the report email, open rates are 20-30 percent, however, 98 percent of SMS are checked. and over 90 percent SMS are read within 3 seconds.