Importance of Keyword Research in SEO

[Nite]

Keyword research helps businesses understand the user’s search intent, which is the purpose behind the user’s search query. By analysing the keywords that users search for, businesses can identify the problems that their audience is trying to solve, and create content that addresses those needs. This increases the likelihood of users visiting their website, and ultimately, converting into customers.

Keyword research is essential for optimising content for SEO. By incorporating relevant keywords into their content, businesses can improve their website’s visibility on search engines and attract more organic traffic. However, it’s important to note that keyword stuffing can lead to penalties from search engines, so it’s crucial to use keywords strategically and in a way that provides value to the user.

 

[saoussen5765]

@Nite nowadays this referencing part is done by the CMS that you are using, by the way. They read the full article and choose the right keywords and then bots of search engines will use these keywords for referencing your website. However, you could manually edit them if the software doesn't choose the right keywords and such a feature is available on Yoast SEO or similar services. Some people like you choose for example to manually choose their keywords as they don't trust this software. However, the majority of them concentrate on creating articles and neglect part of choosing the keywords.