Mika
VIP Contributor
What Google Adsense is to publishers (website owners), Google Adwords is for advertisers (businesses). While you use Adsense to make money, you use Adwords to run ads campaign in order to generate traffic, leads, and sales.
Google is probably the number one online advertising company, therefore, by using Adwords you will be advertising your website, business, products, and services on Google-approved sites.
In order to run an ad campaign, you will need to create an AdWords account. You just need a gmail to create your ad account. Once you are in your account dashboard, follow these steps:
Google is probably the number one online advertising company, therefore, by using Adwords you will be advertising your website, business, products, and services on Google-approved sites.
In order to run an ad campaign, you will need to create an AdWords account. You just need a gmail to create your ad account. Once you are in your account dashboard, follow these steps:
- Click on "Campaigns" and then choose "New campaign."
- Choose the type of campaign. Your choice of campaign depends on a lot of things, for example. Products you want to advertise, the audience you want to reach, etc.
- Provide your estimated ad budget and bid strategy.
- Create your ad ads. Your ad should include your primary and secondary keywords.
- Set up targeting options, such as location and language.
- Review your campaign and if you are satisfied launch it.