How to Build Your Career in Social Media Marketing

[Jasmine]

I have been doing social media marketing for the last 4 years. Social media marketing is one of the easiest jobs and one of the highest paying jobs in the World Wide Web. If you are thinking about building your career in social media marketing, I am going to share some useful tips.

Requirements

Copy writing skills

Graphic Designing skills

Pages on various social media platforms with huge following

Knowledge and skill on how to use the social media platform and make uses of available tools and features

Before you start social media marketing, you need to develop ability to write catchy copies, sales pitch that attracts buyer. Social media marketing involves creating posts for social media. Social media posts are not only texts and images, but also meme, infographics, and quotes. You need graphic designing skills to create social media posts.

The purpose of social media marketing is to reach to wide audience, you can do this only when you have a huge following on your social pages. Do not by followers, instead use advertising to build followers. If you boost your facebook post or promote your tweet, you can build followers organically.

Each social media platforms works differently, you have to understand how they work and how to make best use of it.

 

[Mika]

If you want to build a career in social media marketing you need to know how to create campaigns on social media. For example, you can try with facebook campaign. Facebook campaign is entire different than the adword campaign. The biggest difference lies in the fact that facebook gets more traffic than Google and Facebook traffic is mainly from the registered users. Facebook as a social networking platform offers varipus options for marketing.

 

[Jasmine]

That's true, if you do not know how advertising works on social media platform, you might not succeed in social media marketing. One of the factors to learn about social media marketing is understanding the demographic. You need to understand which social media platform is being used by which age group.

 

[Mika]

Knowledge and understanding of various social media platforms are also very essential if you want to build a career in social media marketing. Tiktok is a video-sharing platform, whereas Twitter is a short messaging platform. You need to know how tiktok or twitter works. You also need to understand the demography of twitter and tiktok. For example, twitter is mostly used by people above the age of 45 years, whereas Tiktok is mostly used by people under the age of 35 years. While marketing on each of these platforms you need to understand the demography. You also need to know how to create content for social media platforms, for instance, tiktok needs video-making skills whereas twitter needs copywriting skills. You can do video marketing on a lot of platform. In order to become successful, with your video marketing, you should know your demography and choose the platform that best suits your marketing campaign Social media marketing requires you to have skills in graphic designing, content writing, knowledge of how each of these marketing platforms works, video making skills, etc. You are also required to build a huge following on your social media pages for becoming successful with your marketing campaigns.