Holicent
VIP Contributor
You know what makes a good employee. You know that the quality of the work your team produces is critical to your business’s success.
You also know that employees need to feel valued, empowered and appreciated — and you want them to be able to tell their friends about their experiences at the company.
But how do you make sure your employees are having positive experiences?
The answer lies in building an employer brand that reflects these values and inspires loyalty among employees.
A brand is a set of characteristics or attributes that define an organization and its products or services. It's also a metaphor for an organization's reputation in the marketplace. A real estate agent has a brand — it's not just "the agent." The same is true for an airline, a restaurant or any other enterprise where people buy into a lifestyle or identify with an experience. When people decide which provider they want to use for their next vacation or car repair, they consider more than just price when making their decision — they consider the provider's brand as well as other factors like service quality, location and convenience.
You also know that employees need to feel valued, empowered and appreciated — and you want them to be able to tell their friends about their experiences at the company.
But how do you make sure your employees are having positive experiences?
The answer lies in building an employer brand that reflects these values and inspires loyalty among employees.
A brand is a set of characteristics or attributes that define an organization and its products or services. It's also a metaphor for an organization's reputation in the marketplace. A real estate agent has a brand — it's not just "the agent." The same is true for an airline, a restaurant or any other enterprise where people buy into a lifestyle or identify with an experience. When people decide which provider they want to use for their next vacation or car repair, they consider more than just price when making their decision — they consider the provider's brand as well as other factors like service quality, location and convenience.
