Blogging is popular. Everyone's already doing it. So if you're going to write a blog post, there's a few things that you need to know.
Number one: Write with the words "you" and "I". If you don't include the words "you" and "I", people aren't going to feel that it's a conversation. If they don't feel that it's a conversation, they're going to think of it as, like, a college lecture, and they are going to leave.
Number two: Your paragraphs can't be more than five or six lines. The moment they're more than five or six lines, it's just overwhelming. People don't want to go through that.
Number three: Use subheadings. Subheadings break down sections within your blog post, so it makes it easier to skim. Without subheadings, people won't be able to get the gist of your content without reading the whole thing, which means you're going to get less readers.
Number four: Make sure you use a conclusion, right? Write a conclusion every time you create a blog post. And label that conclusion, "conclusion". It keeps it really simple.
Number five: With your blog posts, make sure you cite your information.
Number six: Use photos.
Number seven: Make sure your article is really thorough and actionable. If someone reads your article and they're like, "Oh, cool, I know I can go do something after reading this," they're going to be like, "Great, I should keep reading the content."