Chibson
VIP Contributor
Twitter, just like every other social media platform like Facebook and the rest of them have challenges when you want to advertise on their platform. It is therefore very important and necessary you put this challenges into consideration before advertising your business or product.
One of the major challenges a lot of people face when they want to advertise on Twitter is limited space. Those who are conversant with Twitter advertising can understand very well that there is always a limited space and that means that you have to present your ad in a very convincing way within a limited space.
That means you must be a professional in order to convince people enough.
Another major challenge a lot of people face is the visibility of their Ads. Twitter has millions or even billions of tweets on daily basis and this means that your ad can get outpaced by thousands of tweets and it may not be seen by people. When you are scrolling through Twitter for example you can see a lot of posts at the same time and in that case if you run an ad people may not even see it.
Another major challenge a lot of people face is audience targeting accuracy. On Twitter they rely on the information people provide on their profile for ad-targeting. Someone who is in the UK can claim he or she is in the United States and an ads targeted for people in the United States will reach the person even though he or she is in the UK. They mainly rely on the information you provide on your profile. This is a major challenge.
One of the major challenges a lot of people face when they want to advertise on Twitter is limited space. Those who are conversant with Twitter advertising can understand very well that there is always a limited space and that means that you have to present your ad in a very convincing way within a limited space.
That means you must be a professional in order to convince people enough.
Another major challenge a lot of people face is the visibility of their Ads. Twitter has millions or even billions of tweets on daily basis and this means that your ad can get outpaced by thousands of tweets and it may not be seen by people. When you are scrolling through Twitter for example you can see a lot of posts at the same time and in that case if you run an ad people may not even see it.
Another major challenge a lot of people face is audience targeting accuracy. On Twitter they rely on the information people provide on their profile for ad-targeting. Someone who is in the UK can claim he or she is in the United States and an ads targeted for people in the United States will reach the person even though he or she is in the UK. They mainly rely on the information you provide on your profile. This is a major challenge.
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