Ganibade
Verified member
In the age of influencers, branding has evolved significantly. With the rise of social media, brand perception is now shaped by millions of individual consumers, making it less tightly controlled by traditional marketing strategies
. Companies have shifted their resources to digital, social, and influencer marketing, recognizing the power of consumer influence in shaping brand image
. In fact, a study found that 37% of consumers trust social media influencers over brands, with Gen Z and Millennials being particularly inclined to trust influencers
. Additionally, nearly 80% of brands track sales from influencer campaigns, indicating the growing importance of influencer marketing in driving consumer behavior
. This highlights the need for brands to adapt their strategies to effectively leverage the power of influencers in shaping brand perception and driving sales.
. Companies have shifted their resources to digital, social, and influencer marketing, recognizing the power of consumer influence in shaping brand image
. In fact, a study found that 37% of consumers trust social media influencers over brands, with Gen Z and Millennials being particularly inclined to trust influencers
. Additionally, nearly 80% of brands track sales from influencer campaigns, indicating the growing importance of influencer marketing in driving consumer behavior
. This highlights the need for brands to adapt their strategies to effectively leverage the power of influencers in shaping brand perception and driving sales.
