Branding in travel and tourism industry.

[Ganibade]

In the travel and tourism industry, branding is essential for businesses and destinations to stand out from the competition and draw in more visitors. It entails forging a unique personality that complements the kinds of excursions or activities that are provided. This covers the entire customer experience as well as components like a logo, color scheme, fonts, and tone of voice. Additionally, destination branding plays a crucial role in shaping prospective tourists' preferences and interests by projecting a positive picture of the travel destination.
Academic studies have concentrated on research trends in brand management in the tourism industry, with the goal of consolidating brand management from a tourism viewpoint and contrasting visitor movement patterns with brand limits.