Mastergp
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The purpose of operational plan control is to maintain a constant watch over all organization's marketing functions as they are being performed. Waiting for the end of planning period could be a very big mistake, hence frequent checking of performance as against standard is an concurrent control tool.
Organization often regulate their activities through:
Sales analysis, distribution analysis, market shares analysis, advertising analysis, sales promotion and sales force analysis.
Sales analysis :
this involve measuring and evaluating actual sales in comparison to set sales goals. With aid of a sales variance analysis, management can detect or measure the relative contribution of different factors to any variation in sex performance.
Distribution analysis:
Certain tools are often used by businesses to improve efficiency in logistics (that is, transportation, invention, control, warehousing and ams communication. when demand for a company product , its might find it difficult to deliver it good efficiently coupled with services.
Market share analysis:
With the advent of competition, most firms find it difficult to determine their performance as compared to rivals in the industry. Sales figures alone may not reveal satisfactory result.
Organization often regulate their activities through:
Sales analysis, distribution analysis, market shares analysis, advertising analysis, sales promotion and sales force analysis.
Sales analysis :
this involve measuring and evaluating actual sales in comparison to set sales goals. With aid of a sales variance analysis, management can detect or measure the relative contribution of different factors to any variation in sex performance.
Distribution analysis:
Certain tools are often used by businesses to improve efficiency in logistics (that is, transportation, invention, control, warehousing and ams communication. when demand for a company product , its might find it difficult to deliver it good efficiently coupled with services.
Market share analysis:
With the advent of competition, most firms find it difficult to determine their performance as compared to rivals in the industry. Sales figures alone may not reveal satisfactory result.
