Advertisement and consumers behaviour.

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It is obviously known that the advertisement strategy in which a particular business organization users must have an influence or effects on the behaviours and attitudes of the individuals considered to be patronizers and consumers to the business. To be more elaborate and explainative, an advertisement is considered to be a mechanism used by most businesses to interact and to communicate their available or presented goods and services in order to win the interest and also the trust of members of the public, thereby enticing them to buy or purchase the advertised product. There is something known as misleading advertisements and by definition a misleading advertisement is a kind of advertisement which is unrealistic but rather they are used by most businesses to dubiously entice their onlookers to patronize their available business products. When this individuals buying this available business products they begin to see that what was advertised wasn't real at all.

For example, a soap company advertised it new product via the radio or the TV, claiming it removes black spots on the human face and any other area. Onlookers with such skin inflammation would want to buy the product in order to get rid of such inflammation off their skin. After the product has been bought they begin to see that the product isn't healing at all, but rather reactivating the black spots making them more visible even the dead ones. Indeed such a scenario ruins the reputation in which the onlookers had at first towards the business organisation.