A/B Testing: Should customers come in to test new products?

[saoussen5765]

A/B testing is a process for testing new products. It provides an opportunity for the business to test two versions of a product and decide which one is most suitable based on set performance parameters. Bringing customers into an A/B testing process has many positive aspects. These include:

1) Direct User Comparison: Allowing your customers to test two variations of your proposed products would allow you to get first-hand their reactions to the different versions making your decision-making process easier.

2) It can help a business to develop different versions for different market segments: When customers are allowed to be part of A/B testing, it can help the business to understand the tastes and preferences of different market segments and even offer the two versions to the different market segments that favored each of them.

 

[Etini]

Any business that uses A/B testing can be rightly said to be very thorough in toys processes. That's because they are taking a holistic view before deciding to launch the product. And bringing in customers for that test brings a different dimension which allows for a customer centric choice on which products to adopt.

I believe customers of any business that allows for A/B testing by it's customers would turn out to be very loyal because they would always pick the variant that would give them the most utility. I know that A/B testing is expensive but it could prove to be highly effective in the long run.