How effective is market testing in product development ?

[Augusta]

Studies have shown that testing is one of the important factor needed for a successful product development This is why it is of utmost importance to test any products that are manufactured. With market testing the following fsct can be established through it

One will be able to predict how the market might react to products

The information can help one know the changes one should make before official launching.

Evaluating a product function in real-time will be possible

With market testing you can effectively verify that the product has meets expected quality, usability, and efficiency standards.

Provides insight into marketing strategies to be adopted.

 

[moonchild]

Market testing is effective in every business because if you don't test how are you going to know if you're doing anything valuable it is super important to know what you're doing, and to know that customers actually care about you and are ready to buy or patronise your business.

Make testing easy, you can get a landing page for free and test run a business and then go from there, I'd have to say there are some business that you don't have to test, you'll just have a gut feel that this is going to work probably from accumulated experience in an industry or extensive experience in such stuff, my current business is basically borne out of experimenting and I can see that people need something better and I have the skill to make it happen and I hit it off.