Yusra3
VIP Contributor
According to a recent study, email marketing is one of the most effective ways to reach your customers.
But how can you make sure that your emails get opened?
One way is by using Web Personalization. This technique uses data from a user's past browsing habits to predict what content they might find interesting and relevant, so that it appears in their inbox.
Why does this matter? Because your inbox is where most people spend the majority of their time—and it's where they're more likely to be looking for something specific and immediate. So if you can predict what they might be looking for, then you can send them an email tailored specifically to them and make them more likely to engage with it.
For example, if a subscriber has previously viewed a product description, they'll see that description again in their inbox. If they've clicked "buy" on an item, they'll also see an automated email with a link that takes them directly to the checkout page. The same goes for any other actions like subscribing to updates or following the company on social media. they'll be presented with those options when they open their inbox.
This means that you can increase the number of conversions and sales by tailoring your emails based on what your subscribers have done before!
But how can you make sure that your emails get opened?
One way is by using Web Personalization. This technique uses data from a user's past browsing habits to predict what content they might find interesting and relevant, so that it appears in their inbox.
Why does this matter? Because your inbox is where most people spend the majority of their time—and it's where they're more likely to be looking for something specific and immediate. So if you can predict what they might be looking for, then you can send them an email tailored specifically to them and make them more likely to engage with it.
For example, if a subscriber has previously viewed a product description, they'll see that description again in their inbox. If they've clicked "buy" on an item, they'll also see an automated email with a link that takes them directly to the checkout page. The same goes for any other actions like subscribing to updates or following the company on social media. they'll be presented with those options when they open their inbox.
This means that you can increase the number of conversions and sales by tailoring your emails based on what your subscribers have done before!
