Who is a wholesaler in a production chain

[Mastergp]

Wholesaling is a business activity which entails buying of goods in bulk from the producer and selling in small quantities to the retailers and other merchants. A wholesaler is a merchant who purchase goods in large quantity from the manufacturer and sell in small quantities to the retailers. Wholesaling activities are essential in the channel of distribution.
It has some several functions which the wholesaler perform to the manufacturer they includes the following:

Bulk breaking:
The wholesalers purchases goods in bulk or large quantity from the manufacturer and sells in small quantities to the retailers.

Financing:
They finance production by ensuring prompt payment to the manufacturer and this will facilitate production process.

Information dissemination:
They provide the necessary information to the manufacturer regarding the retailers and consumers views about the products. The views many concern changes in taste, fashion and defects.

Risk bearing:
The wholesaler takes charge of goods, thereby accepting responsibility for losses suffered in the course of distribution.

Branding and packing of goods:
The wholesaler brand and package goods received from the producers before selling to the retailers.