PICKFORD
Verified member
The wholesaler and the retailer are channels in which good commodities and services I have been passed on to customers, clients, consumers which is the final destination. But yet there are differences in functions between the wholesaler and retailer in the distribution of commodities goods and services. a wholesaler buys goods in large quantity from the manufacturer and sells in small quantities to the retailer but the retailer buys in smaller quantities from the wholesaler and sell in bits to the final consumers. The wholesaler himself requires a large space or warehouse to store his or her goods but the retailer requires a small space in other words a shop to display his wares, the wholesaler acts as an intermediary between the retailer and the manufacturer but the retailer acts as an intermediary between the wholesaler and the final consumers, the wholesalers stocks limited variety of goods in his Warehouse but on the other hand a retailer stocks several variety of goods in a shop making it possible for consumers to make choices, it is the function of the wholesaler to provide useful information about a particular goods to the manufacturer why it is the duty or function of the retailer to provide useful information to the wholesaler concerning market situations of his products, the wholesaler spends more money to acquire a particular product but the retailer spends lesser amount on a variety of products, finally the wholesaler may travel long distances to buy goods from the manufacturer while the retailer mostly by his goods from the wholesaler with in his vicinity neighborhood.