raaman
Valued Contributor
In predictive marketing, the aim is to recognize patterns in the data to forecast the future behavior of customers. Artificial intelligence is used for the improvement of the processes of marketing that result in more precise strategies and help business entities make decisions.
However, you have to ask for instruments which help you to see these patterns, and you have to be able to predict the future customer behavior. In addition, the anticipatory study not only emphasizes the prediction, but the behavior consequence of customer relevance through actions. Wouldn’t matter having knowledge on what kind of behavior the customer is going to have if you do nothing to have that specific behavior and also what your business is centered on to.
However, you have to ask for instruments which help you to see these patterns, and you have to be able to predict the future customer behavior. In addition, the anticipatory study not only emphasizes the prediction, but the behavior consequence of customer relevance through actions. Wouldn’t matter having knowledge on what kind of behavior the customer is going to have if you do nothing to have that specific behavior and also what your business is centered on to.
Last edited: