Jasz
VIP Contributor
What is marketing?
Marketing is the process of creating and communicating an offering that customers value. It is the act of building, maintaining and leveraging customer relationships to create profitable sales.
What distinguishes marketing from public relations?
Marketing refers to a company's overall plan for reaching its customers, while public relations refers to a company's efforts to present itself in the best possible light to its target audience. Public relations can also refer to communications between an organization and the non-profit sector.
What are some examples of marketing strategies?
Lead generation - lead generation is when a business develops potential customers by gathering contact information such as name, address, email address or phone number.
- lead generation is when a business develops potential customers by gathering contact information such as name, address, email address or phone number. Relationship management - relationship management is when you manage existing clients through repeat business, referrals and word-of-mouth marketing efforts.
Marketing is the process of creating and communicating an offering that customers value. It is the act of building, maintaining and leveraging customer relationships to create profitable sales.
What distinguishes marketing from public relations?
Marketing refers to a company's overall plan for reaching its customers, while public relations refers to a company's efforts to present itself in the best possible light to its target audience. Public relations can also refer to communications between an organization and the non-profit sector.
What are some examples of marketing strategies?
Lead generation - lead generation is when a business develops potential customers by gathering contact information such as name, address, email address or phone number.
- lead generation is when a business develops potential customers by gathering contact information such as name, address, email address or phone number. Relationship management - relationship management is when you manage existing clients through repeat business, referrals and word-of-mouth marketing efforts.
