Leah Kelvin
Active member
The digital era has seen a transformation in real estate marketing. This is achieved by the use of videos and social media campaigns among other strategies that are aimed at promoting properties. Some good practices involve creating visually appealing property videos which have elements that are interesting to watch, using drone photography or virtual tours so as to offer unique perspectives, ensuring that they optimize their presence on popular social media platforms, collaborating with influencers for increased visibility and the use of short, captivating video content aimed at capturing the attention of audiences. All these activities are important in helping real estate agents showcase their properties effectively especially when operating within highly competitive markets.
