Ways social media platforms affect business performance.

TOZZIBLINKZ

VIP Contributor
So many things affect the performance of a business organisation, and some of these things are definitely some key factors that without them a business cannot survive. A good example of factors affecting business is capital, without capital a business cannot be brought into existence. However in this thread we are not talking about capital or capital-related factors that affects business, but instead we are talking about the ways in which social media platforms like Facebook and Instagram affect the performance of a business organisation. Below are some of these ways:

* Increase traffic: according to research and studies it is considered that more than 200 million individuals visit social media platforms like Facebook and Instagram and it will totally be a good idea for a business owner to advertise his business products and services via social media platforms, where you can get free and direct traffic for his or her products. Social media platforms like Facebook have marketplaces in which direct traffic for a particular product can be gotten.

* Publicize your brand: most branded businesses are looking for ways to publicise their brand, however one of the most effective way is by using social media platforms like Facebook and Instagram, where members are numerous and can easily stumble on a product produced by a branded business, and may possibly make orders.

* Partner with promoters and influences: the use of social media platforms like Facebook and Instagram helps you partner with social media promoters and influences in order to get your goods and services advertised. That is why in almost every videos seen on the Facebook platform, there is always a spot in which a particular product is advertised. However, subscribers and followers to such social media influencer or promoter are more likely to patronize your product.
 
Social media platforms have definitely impacted the existence of businesses and we can possibly know this because in every way we surf social media platforms such as Facebook and Instagram you must always come across advertisements pages posted by promoters and influences in order to get their subscribers and follow is to patronize a particular product. However it can totally be necessary for businesses to understand that for them to stand a chance to increased and boost their business sales via social media platforms like Facebook and Instagram, their business products and services must be effective as claimed.

One of the benefits and advantage of using social media platforms in boosting sales of offline businesses is that, as long as a business products and services are effective and efficient as claimed, you are good to go. It is possible for those who bought your business products today to via social media platforms to refer their family members and relatives about the effectivity and validity of your products, and from there they too can visit your product page and make orders as well.
 
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