Unusual ways to market your business

Mika

VIP Contributor
Advertising is one of the common ways to raise awareness about your business. You can use various platforms for advertising such as radio, TV, newspapers, or the internet. These days advertising on the internet is more common than radio, TV and newspaper ads.

Sponsoring a social cause is one of the unusual ways to market your business. Sponsoring a social cause can be sponsoring a tree plantation in the city, funding medical equipment in a community health center, building a library in a community school, etc. In the beginning, sponsoring the events like these do not directly yield results, you will not sell more products just because you have funded medical equipment in a community health center, however, in the long run, it will help to build your brand, people will recognize your act of benevolence, and they will start taking interest in your business.

Giving back to the community is actually Corporate Social Responsibility or CRS. CRS is also a marketing gimmick for businesses.
 
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btaliat

VIP Contributor
It is not uncommon to see some bug companies using your second strategy. They do sponsor some big occasions on campuses hereby indirectly promoting their products. They may even mandate the audience to buy their products as a ticket to gain entrance into the venue. A business owner must be thinking outside the box
 

Alexandoy

VIP Contributor
I like the sponsorship method of advertising. When I was young there would be free movies to be shown in a vacant lot.The movie showing was at night so the film on the screen would be clear. The usual sponsors are medicines and soap products. That is one charitable endeavor because the public gets to see a free movie.
 

lucycarter

Active member
Advertising is one of the common ways to raise awareness about your business. You can use various platforms for advertising such as radio, TV, newspapers, or the internet. These days advertising on the internet is more common than radio, TV and newspaper ads.

Advertising is a must because without advertising you cannot generate sales. However, just because you are advertising your business does not mean you are generating sales and revenue. Therefore, you need to think creatively and think innovatively to market and promote your business.

Sponsoring a social cause is one of the unusual ways to market your business. Sponsoring a social cause can be sponsoring a tree plantation in the city, funding medical equipment in a community health center, building a library in a community school, etc. In the beginning, sponsoring the events like these do not directly yield results, you will not sell more products just because you have funded medical equipment in a community health center, however, in the long run, it will help to build your brand, people will recognize your act of benevolence, and they will start taking interest in your business.

A lot of businesses sponsor social causes, which is actually a way to give back to the community. Giving back to the community is actually Corporate Social Responsibility or CRS. CRS is also a marketing gimmick for businesses.
Can't agree more. CSR is indeed a marketing gimmick. Almost every big corporate make use of it to build their brand. This is the reason that many startups are also investing these CSR activities and sponsoring them to create a brand value from starting.
 

Setho

VIP Contributor
There are a lot of people or even majority of people actually believe that the rich all the wealthy people should somehow give away to the community. If you are able to do things like offer the children of that community free scholarships or bill social amenities with your business logo on them it is definitely a good advertising technique.
 

Mika

VIP Contributor
Advertising is a must because without advertising you cannot generate sales. However, just because you are advertising your business does not mean you are generating sales and revenue. Therefore, you need to think creatively and think innovatively to market and promote your business.A lot of businesses sponsor social causes, which is actually a way to give back to the community.
 

Jasmine

VIP Contributor
Sponsoring a social cause is one of the best ways to build your brand and generate sales. This is also one of the most cost effective methods of marketing and advertising. You can also sponsor music concert, film festivals etc. More than commercial events, sponsoring nin profits events will have a greater impact.
 
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