The Right Approach to Marketing in Rural Areas

Mika

VIP Contributor
If you listen to marketing gurus, you will find that most people are only focusing in urban areas or digital area, they seem to omitting rural areas in their marketing discourses. However, there is a lot of business opportunity in rural areas, therefore, you will have to market in rural areas as well. When marketing products to rural areas, understand the local interests. If your products align with what rural folks find interesting, direct marketing to real people can be effective. However, if your products aren't relevant to their needs, no matter how hard you try, you will not be able to sell. Consider placing ads in rural convenience stores and explore advertising through radio, as rural communities often engage with these mediums.
 
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