Etini
Valued Contributor
With the advent of social media marketing, brands tend to prioritize being visible on social media search as part of their online presence and SEO efforts. In this post, we examine how a profile picture of a brand affects it's visibility and engagement for it to be ranked high on social media searches.
1) The social media profile picture of a brand creates a first impression on what to expect from that brand. And target audiences don't discount it's importance. A brand that uses low quality, ambiguous profile picture won't be taken serious by target audience.
2) A consistent use of a particular profile picture overtime creates a strong online brand identity and recognition.
3) A consistent use of the photos of people behind the brand would help to build trust and engagement with the brand.
1) The social media profile picture of a brand creates a first impression on what to expect from that brand. And target audiences don't discount it's importance. A brand that uses low quality, ambiguous profile picture won't be taken serious by target audience.
2) A consistent use of a particular profile picture overtime creates a strong online brand identity and recognition.
3) A consistent use of the photos of people behind the brand would help to build trust and engagement with the brand.
