Jasz
VIP Contributor
The best way to market your business on social media for maximum exposure is to be consistent across all platforms and to develop a recognizable brand. Consistency is key because your audience needs to be able to recognize you instantly, no matter which platform they're using. It doesn't hurt your brand recognition if you use the same color palette, font, or logo across multiple channels. If you're using a long-form blog post to explain a new product that's coming out, consider posting a video about it on Instagram and Facebook as well.
It's also important to have an active presence on social media. Posting daily will help keep your audience engaged in the content you're creating, and the more they engage with your content, the higher the chance you have of showing up in their feed.
When you post high-quality content and build relationships with your audience, you’re building trust. They get to know your brand and feel comfortable coming to you when they need your product or service.
If you want ideas on what content might work best for your business, try looking at similar businesses or brands and see what kinds of posts they make that get engagement from their followers. You can create a similar post for your own business and see how it works for increasing engagement.
It's also important to have an active presence on social media. Posting daily will help keep your audience engaged in the content you're creating, and the more they engage with your content, the higher the chance you have of showing up in their feed.
When you post high-quality content and build relationships with your audience, you’re building trust. They get to know your brand and feel comfortable coming to you when they need your product or service.
If you want ideas on what content might work best for your business, try looking at similar businesses or brands and see what kinds of posts they make that get engagement from their followers. You can create a similar post for your own business and see how it works for increasing engagement.