Jasz
VIP Contributor
The color you choose for your logo is one of the most important decisions you’ll make in your business. While it’s true that a logo is just a graphic symbol, it can say a lot about your brand and set the tone for your entire organization.
So how do you pick the right color? First, take some time to think about what your company’s personality is like and what colors are typically associated with that personality. For example, if you have a company culture that’s very laid-back and relaxed, green might be a good choice for your logo design. On the other hand, if you run a more professional business with strict rules and regulations, blue could be more appropriate than green.
Second, consider where your company is located and what types of colors are associated with that area or industry (for example, blue is typically associated with water). Finally, think about which type of business you want to promote — large companies often use bright red or orange logos; small businesses often use neutral colors such as white or black; specialized businesses may prefer specific shades of blue or yellow (this can even apply to certain industries such as technology companies).
So how do you pick the right color? First, take some time to think about what your company’s personality is like and what colors are typically associated with that personality. For example, if you have a company culture that’s very laid-back and relaxed, green might be a good choice for your logo design. On the other hand, if you run a more professional business with strict rules and regulations, blue could be more appropriate than green.
Second, consider where your company is located and what types of colors are associated with that area or industry (for example, blue is typically associated with water). Finally, think about which type of business you want to promote — large companies often use bright red or orange logos; small businesses often use neutral colors such as white or black; specialized businesses may prefer specific shades of blue or yellow (this can even apply to certain industries such as technology companies).
