Specifically, what kinds of things can be marketed?

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When we consider what a market is, and also features and characteristics that makes up a good and efficient market environment. It is quite advisable that we also understand and also examine specifically what kind of things that can be marketed. Basically, majority of people believe that what can be marketed in the products are only physical things which include consumer goods and products. Originally, consumer goods and products tops the rank of things that can be marketed in the market but they are not the only things that an individual can market. We have various kinds of services that can be marketed as well, and that is why in any commercial textbooks and handouts materials, we always see the word products and services used interchangeably. Below are specifically some kind of things that can be marketed, apart from physical goods or services:

IDEAS AND CONCEPTS: This can include marketing campaigns, social initiatives, or political ideologies.

EXPERIENCES: Events, attractions, and other experiences can be marketed to customers.

INFORMATION AND KNOWLEDGE: This includes educational materials, such as books or courses, as well as access to specialized information or data.

PLACES AND DESTINATIONS: Cities, countries, and tourist destinations can be marketed to attract visitors.

TIME: Services that save time or provide convenience, such as ride-sharing apps or meal delivery services, can be marketed to customers.

EMOTIONS AND FEELINGS: Products or services that evoke certain emotions, such as happiness or excitement, can be marketed based on the feelings they create.

 

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It is absolutely true that when an individual talks about marketing or mentions the ability to market products, many people believe that only physical products are basically the kind that can be marketed but that is not entirely true. Both physical and nonphysical product stand a chance to be marketed either in the local market or in the online market. Consumer goods and services are mostly a kind of product that people believe I have to be marketed both in offline marketing and online marketing platforms and environments. Individuals can also market themselves and that involve selling yourself to another to perform a particular service or to carry out a particular action in which you get paid and the other party gets what he or she wants positively.

Individuals can also market ideas, majority of individuals have the idea of business establishment and also many other areas of Life however in order for them to tell others about the ideas, they possibly have about a particular category of thing they must impose a price for actually doing so.