Coinmarketvoice
Member
Yo, if you wanna get the word out about your new business, you gotta start slicin' and dicin' when it comes to marketing, ya feel me? Here are some of the marketing channels that'll get you the most bang for your buck.
Social media, duh. Have you seen how many hours people spend on Instagram, Facebook, Twitter and LinkedIn these days? Build profiles for your business on all the major platforms and start posting killer content. Images, videos, behind-the-scenes stuff, you name it. Engage with your followers and run some ads to promote new products or raise brand awareness.
Optimize your site, brah. Unless people can find your business online, you ain't never gonna get any traffic or leads. Get to work optimizing your pages for search engines like Google so you start ranking higher in search results. This boosts organic traffic at zero cost to you.
Email list, you need it. Keep in regular contact with your customers and subscribers through an email newsletter or marketing automation. Promote sales, new products or just share some entertaining content. An engaged email list turns browsers into loyal customers.
Content creation, my friend. Start publishing content that educates your audience and positions you as an industry leader. Blog posts, podcasts, videos, infographics, case studies, whatever serves your industry best. Not only does great content improve search rankings, but it keeps people on your site longer. Win-win!
Referrals are king. The best way to grow is through word-of-mouth referrals from happy, existing customers. So make sure people love working with you so much that they're begging to tell all their friends about your business. Referral programs don't hurt either and can give customers an incentive to spread the good word.
Partnerships, dude. Partner up with other complementary businesses to cross-promote to each other's audiences. Referrals, sponsoring content/products or co-branding campaigns can expose you to new potential customers at a lower cost than going it alone. Two businesses are better than one!
Paid ads, for sure. When it comes to paid social media advertising, search ads or display ads, start small and optimize as you go. Facebook Ads, Instagram Ads and Google Ads are some of the most popular choices for new businesses. But only scale your ad spend as needed to keep costs under control.
PR rocks too. Believe the hype on PR - it really does work! Pitch interesting stories about your business, products, team and innovations to journalists, bloggers, podcasters and influencers to get third-party recognition and exposure to new potential customers. But take the time to find outlets and angles that fit your business well.
And don't forget about events. Host live events like workshops, seminars, product launches, pop-ups or community meetups. Promote sponsorships or sell extra product/services to boost revenue from events. Most importantly, events allow you to interact with your customers in person and build real connections.
Direct outreach as a last resort. If all else fails, you can always take the time to make personal connections through phone calls, emails, direct mail or even in-person visits. While costly and time-consuming, direct outreach may be your best bet for winning new clients if you have a professional services business. But start with the other channels first!
Social media, duh. Have you seen how many hours people spend on Instagram, Facebook, Twitter and LinkedIn these days? Build profiles for your business on all the major platforms and start posting killer content. Images, videos, behind-the-scenes stuff, you name it. Engage with your followers and run some ads to promote new products or raise brand awareness.
Optimize your site, brah. Unless people can find your business online, you ain't never gonna get any traffic or leads. Get to work optimizing your pages for search engines like Google so you start ranking higher in search results. This boosts organic traffic at zero cost to you.
Email list, you need it. Keep in regular contact with your customers and subscribers through an email newsletter or marketing automation. Promote sales, new products or just share some entertaining content. An engaged email list turns browsers into loyal customers.
Content creation, my friend. Start publishing content that educates your audience and positions you as an industry leader. Blog posts, podcasts, videos, infographics, case studies, whatever serves your industry best. Not only does great content improve search rankings, but it keeps people on your site longer. Win-win!
Referrals are king. The best way to grow is through word-of-mouth referrals from happy, existing customers. So make sure people love working with you so much that they're begging to tell all their friends about your business. Referral programs don't hurt either and can give customers an incentive to spread the good word.
Partnerships, dude. Partner up with other complementary businesses to cross-promote to each other's audiences. Referrals, sponsoring content/products or co-branding campaigns can expose you to new potential customers at a lower cost than going it alone. Two businesses are better than one!
Paid ads, for sure. When it comes to paid social media advertising, search ads or display ads, start small and optimize as you go. Facebook Ads, Instagram Ads and Google Ads are some of the most popular choices for new businesses. But only scale your ad spend as needed to keep costs under control.
PR rocks too. Believe the hype on PR - it really does work! Pitch interesting stories about your business, products, team and innovations to journalists, bloggers, podcasters and influencers to get third-party recognition and exposure to new potential customers. But take the time to find outlets and angles that fit your business well.
And don't forget about events. Host live events like workshops, seminars, product launches, pop-ups or community meetups. Promote sponsorships or sell extra product/services to boost revenue from events. Most importantly, events allow you to interact with your customers in person and build real connections.
Direct outreach as a last resort. If all else fails, you can always take the time to make personal connections through phone calls, emails, direct mail or even in-person visits. While costly and time-consuming, direct outreach may be your best bet for winning new clients if you have a professional services business. But start with the other channels first!
