Sell Benefits to Your Customers and not Features

[Jasz]

The key to successful marketing is to sell benefits, not features. You have a great product or service, but you can't seem to figure out why it isn't selling. It's not enough to have a great product, you need to sell it. We've all heard the saying "sell benefits, not features." That's true, but it doesn't mean that features don't matter at all. Features are what makes your product different from other similar products. But if you focus just on features and not on benefits, you may end up with a very confusing message that doesn't resonate with your customers.

For example, if you're selling a new car, don't just talk about the engine horsepower or safety ratings, those are both features of your car. Talk about how much better your car is than other cars: You'll get better gas mileage and fewer accidents because of its advanced safety features. You can take this same approach when selling any type of product or service, even if it's something as small as a cup of coffee at Starbucks!

 

[Holicent]

Absolutely! Selling the benefits of your product, not the features, is one of the most important things you can do as a marketer. If you're selling a pair of jeans, don't tell people that they're made from durable cotton. Tell them that they'll look great in them. If you're selling a car, don't tell them that it has a powerful engine under the hood and an amazing sound system in the dashboard. Tell them how fast it will take them to work every morning.

When you sell benefits to your customers, you make it easier for them to buy from you because there's more motivation than just price or quality, they want to feel good about their purchase. Instead of focusing on what makes your product different than other products out there (which can be difficult), focus on how your product makes their lives better or easier.

Benefits are more important than features because they help you connect with your customers on an emotional level. Customers don't care about how fast the computer is; they care about whether it helps them get their work done faster so they can spend more time doing what they love. Customers don't care about how sleek the phone looks; they care about being able to take beautiful selfies of themselves whenever they want.