Recommendations for those who want to open a fast food restaurant

[greenieS]

Although in the press and online there is more and more talk about healthy food and fast food restaurants are given as negative examples, we all notice that such businesses are getting better and better. It is true that the so-called "healthy fast foods" have recently appeared, which have attracted new customer segments, but they have not reduced the number of customers of classic fast food, and lately the vast majority of This kind of profit brings grandmothers.
And since the construction of shopping centers has resumed with the end of the crisis, and as a result of rising wages, people are spending more and more, one of the businesses you could think of is fast food. It is the kind of small business, which in principle can be started with relatively small investments, and which can bring grandmothers profits, especially if it is located in a good location.

We all know that location is extremely important in both trade and catering. There are exceptions in the field of public catering, as you have probably encountered restaurants built in isolated areas, sometimes even on top of the mountain, which are very successful, and which could lead us to the idea that the location is not important. However, such success stories are generally exceptions to the rule.
On the other hand, in the case of fast food restaurants, probably with the exception of McDonald's restaurants, in order for the business to go well, it is important that the place is located in a good commercial area.

Locations for a fast food location

• Malls and shopping centers

Almost any fast food store located in a mall is profitable. However, it is known that are passionate about McDonlad’s and a KFC, so naturally the question arises whether a fast food has a chance of survival in a mall where there are also units of the 2 companies mentioned above. Obviously YES, and it's enough to walk into a mall to convince you.

• Large boulevard

Areas with heavy pedestrian traffic can always be a good place to place a fast food restaurant. It is important that the space has a high visibility on the street and, if possible, to choose an area that has in the immediate vicinity and a parking lot.
If in the case of restaurants, especially in big cities we encounter situations in which dozens of restaurants are placed next to each other and which are always full of customers, in the case of fast food, except for the seaside, it is avoidable to choose a location immediately neighborhood of another fast food, because the consumption habits of those who prefer fast food are different from those of people who prefer restaurants.

• Areas near schools

If the target audience consists of students, certain legislative aspects governing the food available to students must be taken into account. In the case of being located near higher education institutions, there are no similar restrictions, and the great advantage is that there are potential customers until after 6 pm, and sales are not concentrated only during breaks.

• Seaside and tourist resorts

In principle, they are excellent areas for the location of fast food, but they also have a big problem: the seasonality of sales.
Businesses should be designed to allow for a return on investment even if the season is not longer than 2-3 months. In this case it can be said that the location is even more important, because you have to make sure that in the 2 months of maximum activity you have to "be in line at your door" from morning to evening to get big profits in a short time. .

Activity organisation

A well-chosen location does not guarantee the success of the business, because there are other aspects to which you must be extremely careful. Although the potential market for such a business is large, it should not be forgotten that the competition is extremely strong, especially in cities where there are units of McDonlad's and KFC.

In such a market, in order to survive with the "big ones" you should pay special attention to the following aspects:

• product differentiation: don't try to sell burgers similar to those made by McDonlad's, because people will prefer the original product. Try to focus on natural products, exotic foods or other foods.
• image: you have to invest a lot in design and promotion, because more recently the image is almost as important as the quality of the products, especially for the clients who come in contact with you for the first time.
• speed of service: many entrepreneurs overlook this key element of the business. If you look closely at what happens in a mall, where fast food is next to each other, you'll find that at McDonlad's or KFC, the speed with which customers are served is almost double that of other fast-food restaurants. hate. This is due to the organization of work and the way employees are trained and monitored. Unfortunately, it is not easy to get employees to work the way you want them to, even when you are not present.
• the quality of the products: as it has been said before, you have to differentiate yourself from the big brands, but not to the detriment of the quality. You just have to be more discriminating with the help you render toward other people. In addition, it is important that it is not easily worn. Unfortunately, in many fast food restaurants, the food that reaches the customers' plates is almost cold and full of oil!

 

[btaliat]

These tips are truly needed for an intending restaurant owner. There is need to study the locations and the people in the location as well. This will allow us to know which know of food to be sold. This is one mistake that my friend made when he started his defunct restaurant some years ago. He introduced local dishes in local area. He didn't make much patronage until the business later folded.

 

[LoukiaCharilaou]

Although in the press and online there is more and more talk about healthy food and fast food restaurants are given as negative examples, we all notice that such businesses are getting better and better. It is true that the so-called "healthy fast foods" have recently appeared, which have attracted new customer segments, but they have not reduced the number of customers of classic fast food, and lately the vast majority of This kind of profit brings grandmothers.
And since the construction of shopping centers has resumed with the end of the crisis, and as a result of rising wages, people are spending more and more, one of the businesses you could think of is fast food. It is the kind of small business, which in principle can be started with relatively small investments, and which can bring grandmothers profits, especially if it is located in a good location.

We all know that location is extremely important in both trade and catering. There are exceptions in the field of public catering, as you have probably encountered restaurants built in isolated areas, sometimes even on top of the mountain, which are very successful, and which could lead us to the idea that the location is not important. However, such success stories are generally exceptions to the rule.
On the other hand, in the case of fast food restaurants, probably with the exception of McDonald's restaurants, in order for the business to go well, it is important that the place is located in a good commercial area.

Locations for a fast food location

• Malls and shopping centers

Almost any fast food store located in a mall is profitable. However, it is known that are passionate about McDonlad’s and a KFC, so naturally the question arises whether a fast food has a chance of survival in a mall where there are also units of the 2 companies mentioned above. Obviously YES, and it's enough to walk into a mall to convince you.

• Large boulevard

Areas with heavy pedestrian traffic can always be a good place to place a fast food restaurant. It is important that the space has a high visibility on the street and, if possible, to choose an area that has in the immediate vicinity and a parking lot.
If in the case of restaurants, especially in big cities we encounter situations in which dozens of restaurants are placed next to each other and which are always full of customers, in the case of fast food, except for the seaside, it is avoidable to choose a location immediately neighborhood of another fast food, because the consumption habits of those who prefer fast food are different from those of people who prefer restaurants.

• Areas near schools

If the target audience consists of students, certain legislative aspects governing the food available to students must be taken into account. In the case of being located near higher education institutions, there are no similar restrictions, and the great advantage is that there are potential customers until after 6 pm, and sales are not concentrated only during breaks.

• Seaside and tourist resorts

In principle, they are excellent areas for the location of fast food, but they also have a big problem: the seasonality of sales.
Businesses should be designed to allow for a return on investment even if the season is not longer than 2-3 months. In this case it can be said that the location is even more important, because you have to make sure that in the 2 months of maximum activity you have to "be in line at your door" from morning to evening to get big profits in a short time. .

Activity organisation

A well-chosen location does not guarantee the success of the business, because there are other aspects to which you must be extremely careful. Although the potential market for such a business is large, it should not be forgotten that the competition is extremely strong, especially in cities where there are units of McDonlad's and KFC.

In such a market, in order to survive with the "big ones" you should pay special attention to the following aspects:

• product differentiation: don't try to sell burgers similar to those made by McDonlad's, because people will prefer the original product. Try to focus on natural products, exotic foods or other foods.
• image: you have to invest a lot in design and promotion, because more recently the image is almost as important as the quality of the products, especially for the clients who come in contact with you for the first time.
• speed of service: many entrepreneurs overlook this key element of the business. If you look closely at what happens in a mall, where fast food is next to each other, you'll find that at McDonlad's or KFC, the speed with which customers are served is almost double that of other fast-food restaurants. hate. This is due to the organization of work and the way employees are trained and monitored. Unfortunately, it is not easy to get employees to work the way you want them to, even when you are not present.
• the quality of the products: as it has been said before, you have to differentiate yourself from the big brands, but not to the detriment of the quality. You just have to be more discriminating with the help you render toward other people. In addition, it is important that it is not easily worn. Unfortunately, in many fast food restaurants, the food that reaches the customers' plates is almost cold and full of oil!

Hi greenieS. Thank you very much for your informative post. Your recommendations for those who want to open a fast food restaurant are really very helpful. I have always wanted to open a fast food restaurant. I think that if you want to succeed in that, you have to select a very good location for your restaurant and also have a great menu with a variety of foods that cover all tastes. Wish everyone who is intending to open a fast food restaurant the best!

 

[Mataracy]

This is really good and will be helpful yo any body that wanted to start a restaurant business.
If there is no better foundation before the business started then it will not last before its will collapse.
Before one start the business one need to get good location for the business because it really matter if one really want to succeed in the business.
Though there may be many competitors around some one but once there is good package for the product and the taste of the food is good people will surely patronised the business and the returns it profit will be encouraging.

 

[Caramelle]

Small restaurants should maximize their earning potentials. Covid restrictions required many restaurants to close their place for dine-in customers. This caught many businesses flatfooted. Popular fast-food restaurants like McDonald's, KFC, and Jollibee have been delivering foods to customers for a long time so they have some sales going for them. Local restaurants that were not ready to innovate and reinvent themselves simply lost revenue for more than a year and many that are renting store spaces have folded up. In an era where people are selling cooked food from their homes through social media pages, you have to work doubly hard if you have to rent expensive store spaces. It's sad to see those mom-and-pop restaurants closing but it's bound to happen if they don't keep up with the times.