Reasons to avoid ignoring negative customer reviews

[Augusta]

As a business owner you might just want all your customer to give a positive customer reviews Well, you are an imperfect being so you would still do somethings wrongly.

So some customers might still find you, your products or your service delivery faulty. There would drop their grievances through writing negative reviews You don't need to ignore them because of the below reasons

You need to know that customers play a major role in the purchasing decision of your business

You don't need to ignore as they might have taken the time to write to you for quick correctios

Don't ignore as such might cost you and your business dearly like losing your customers

See this as allowing you to refine your customer knowledge

 

[Phantasm]

Businesses can be affected greatly by negative customer reviews, which might affect their customer retention, reputation management, customer trust, business credibility, customers’ perception of the company in question, operational improvement, accountability for poor performance or services provided, learning experiences and opportunities for innovation, sense of belonging to a community and competitive edge. Answering negative reviews means that businesses address directly the concerns of their clients. By doing so they also enhance their standing with regards to trustworthiness and credibility as this shows that they are open to change. Negative reviews can also reveal areas for improvement thus helping businesses make positive changes to improve the consumer’s experience. Taking due responsibility for mistakes made or shortcomings will help build trust. Responding to negative reviews with accountability shows accountability. They can also highlight underlying issues and streamline products or services. If not handled properly therefore, negative reviews can severely damage a company’s reputation and relationships with its customers in the long run.