Mika
VIP Contributor
Influencer marketing is a popular online marketing method. In this marketing method, you partner with influencers, people who have a lot of followers on social media platforms, to advertise and market your business or products. The influencers will create content for your business and products, or give a shoutout in return for a payment. Influencers, with their substantial and loyal following, become attractive to businesses seeking promotion. These influencers often pitch ideas to businesses, and in return, they receive payment for promoting products and services. Larger influencers may not even need to actively seek contracts; businesses approach them due to their established online presence.