Online Sales ideas: Auction or Buy It Now?

Jasz

VIP Contributor
Selling online can be a difficult proposition, but it doesn't have to be this way all through. let's talk about what you're actually selling. If you're selling something that's not particularly unique or valuable, then you should consider whether or not it'd be worth the time and money it would take to have it shipped.

If the item is too large or awkward for shipping, then you might want to consider just listing it as a "Buy It Now" listing instead of an auction. This means that if someone bids on the item in your auction, they win it straight away. The downside here is that there's no chance of bidding wars—and if you don't reach the reserve price (the minimum amount someone has to pay over), then you won't get paid at all!

However, if you're selling something that has some value to its owner (like an antique) or if it's something unique and rare—or even just something that people will want because of their personal tastes—then going for a full auction may not be the best option for your site.

Instead, try using Buy It Now listings instead of auctions when possible; this way there's no risk involved and everyone wins.
 

King bell

VIP Contributor
If you are planning to sell items online, you will need to decide whether to use an auction format or a "buy it now" format. Each has its own advantages and disadvantages.

Auction format:

-Can generate a lot of interest in your items

-Can result in higher prices for your items

-Requires more work on your part to list and manage the auction

-Buyers may be less committed to purchase an item if they can back out at any time

Buy it now format:

-Easier to list and manage your items

-Can attract buyers who are specifically looking for the items you are selling

-May result in lower prices for your items

-Buyers are committed to purchase the item when they make an offer.
 
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