New Balance 'Virtual Goods' Trademarks Hint of Upcoming Metaverse & NFT Venture

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The American games footwear and clothing brand set up in 1906, New Balance, is showing an interest in virtual products, as per its new brand name filings. The Boston-based organization follows Nike and Adidas entering the business of metaverse things, non-fungible tokens (NFTs), and blockchain innovation. Brand name lawyer Josh Gerben of Gerben Intellectual Property found the filings which were enlisted on January 13, 2022.

"New Balance is coming to the metaverse," Gerben tweeted. "The organization just documented 3 brand name applications (on January thirteenth) guaranteeing a purpose to sell NEW BALANCE-marked virtual shoes, dress and athletic gear."The brand names depict a horde of "downloadable virtual merchandise" that can be utilized in virtual universes. They additionally clarify how retail location administrations can include "virtual product" that grandstands the shoe and activewear producer's product offering.
 
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