Jasmine
VIP Contributor
Marketing is essential for any business, be it selling online or offline, or whether it is a big company or a roadside vendor.
Here’s a simple guide to market your business
Define your marketing goal. Your marketing goal can be short term marketing or a long term marketing; building your brand or selling products; marketing online or offline, hiring a celebrity endorse or marketers, selling to the wider section of the society or selling to a niche market.
Define your marketing budget. Your marketing budget will determine where and how you can market. If you want to market on TV, you need a lot of money, if you want to advertise on Facebook you can do with a small budget. If you hire a celebrity endorse, you need to pay a lot of money to the celebrity. Your marketing strategy is entirely depended on your marketing budget.
Analyze the market. Check for similar products (quality, price, market coverage, etc.) in the market, analyze your competitor (how they are selling, how much they are selling.
Create a marketing strategy. Your marketing strategy should include marketing channels, tactics and techniques, short term strategies, long term strategies, etc.
Launch your marketing campaign. And in the mean time also track your performances.
Here’s a simple guide to market your business
Define your marketing goal. Your marketing goal can be short term marketing or a long term marketing; building your brand or selling products; marketing online or offline, hiring a celebrity endorse or marketers, selling to the wider section of the society or selling to a niche market.
Define your marketing budget. Your marketing budget will determine where and how you can market. If you want to market on TV, you need a lot of money, if you want to advertise on Facebook you can do with a small budget. If you hire a celebrity endorse, you need to pay a lot of money to the celebrity. Your marketing strategy is entirely depended on your marketing budget.
Analyze the market. Check for similar products (quality, price, market coverage, etc.) in the market, analyze your competitor (how they are selling, how much they are selling.
Create a marketing strategy. Your marketing strategy should include marketing channels, tactics and techniques, short term strategies, long term strategies, etc.
Launch your marketing campaign. And in the mean time also track your performances.