Marketing Your Business: Tips and Tricks

Jasmine

VIP Contributor
Marketing is essential for any business, be it selling online or offline, or whether it is a big company or a roadside vendor.

Here’s a simple guide to market your business

Define your marketing goal. Your marketing goal can be short term marketing or a long term marketing; building your brand or selling products; marketing online or offline, hiring a celebrity endorse or marketers, selling to the wider section of the society or selling to a niche market.

Define your marketing budget. Your marketing budget will determine where and how you can market. If you want to market on TV, you need a lot of money, if you want to advertise on Facebook you can do with a small budget. If you hire a celebrity endorse, you need to pay a lot of money to the celebrity. Your marketing strategy is entirely depended on your marketing budget.

Analyze the market. Check for similar products (quality, price, market coverage, etc.) in the market, analyze your competitor (how they are selling, how much they are selling.

Create a marketing strategy. Your marketing strategy should include marketing channels, tactics and techniques, short term strategies, long term strategies, etc.

Launch your marketing campaign. And in the mean time also track your performances.
 

btaliat

VIP Contributor
Thanks for these tips. I wish most business owners and the intending ones do make proper analysis because they venture into the business, there will be less closure or not performing business. I love the third point as it is duty bound on the business owner to analyze the competitors before venturing into the bhsiness.
 
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Samkaran0031

Guest
Marketing is the basic requirement for all businesses to attract more customers to do more sales and build their audience to maximize their revenue. There are many marketing ways to market any brand but promotional marketing is one of the best offline marketing ways to attract more customers and create brand awareness amongst the people.

To do promotional marketing first choose a product that makes your marketing campaign more successful. Then order in wholesale to get at a wholesale price and personalize them in your brand by printing brand credentials on them. To get wholesale products you can visit trusted sites like- Alibaba, PapaChina, etc that provide products at the lowest prices. Then distribute them amongst the people. So, when people use your products printed brand credentials to remind them about your brand and create a positive brand image in their mind. So it will increase the chances of becoming your customer or client in the future.

Some product that you can use for marketing which is budget-friendly and the most effective product in marketing are:- Keychain, Ballpoint pen, USB accessories, Paper bags, Tote bags, T-shirts, etc.
 

Good-Guy

VIP Contributor
Marketing your product can be really tough job, especially when you are new in the field of marketing. If you have a harder time marketing your product, then it is always a good idea to hire people who have experience in this field and people who have the ability to make a sale and convince the general people to at least have a look at the product. Marketing is usually a long-term process because marketing cannot be done overnight and it takes a lot of time for people to begin realizing that your product even exists in the market and it is something worth buying.
 

Mika

VIP Contributor
One of the major issues with marketing is not being able to define marketing goals. Not many businesses can do this successfully. I have seen a lot of businesses fail because they did not have a good marketing goal. I remember, a local company once launched a drink "sandy" it was a good product. But it failed. The company was trying to sell to the wrong market.
 
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