Mika
VIP Contributor
Do you realize a product launch in itself is a huge marketing strategy?
You create a product and then announce the launch date. Instead of focusing on your product in your marketing campaign, you promote the launch date. For example, you don’t say “our X product will launch on Y day” you say “On Y day, we will lunch our product”
Since you are only promoting the product launch day, a buzz around your product will be created, people will be interested to know what your product is all about. They will be very expectant of the product. When you launch the product, there will be a lot of sales.
If you think this is an interesting marketing strategy, here’s how you can do it.
Let’s say you have created this webinar. You will start promoting your lunch day 2-3 weeks before the webinar goes live. By the time, your webinar goes live, you will have a lot of people joining your webinar.
You create a product and then announce the launch date. Instead of focusing on your product in your marketing campaign, you promote the launch date. For example, you don’t say “our X product will launch on Y day” you say “On Y day, we will lunch our product”
Since you are only promoting the product launch day, a buzz around your product will be created, people will be interested to know what your product is all about. They will be very expectant of the product. When you launch the product, there will be a lot of sales.
If you think this is an interesting marketing strategy, here’s how you can do it.
Let’s say you have created this webinar. You will start promoting your lunch day 2-3 weeks before the webinar goes live. By the time, your webinar goes live, you will have a lot of people joining your webinar.
