Ganibade
Verified member
One of the most precious assets your organization owns is its brands. Like any other asset, a brand takes time and work to establish since it is based on trust, customer loyalty, providing value to the customer, and meeting their requirements and preferences. Consumers choose brands because they promise them value and an exceptional experience. Brands are developed to appeal to certain target markets, or groups of consumers with comparable requirements and desires. Branding is the process of developing brands and maintaining them for long-term success.
This is a long-term and strategic process and the total company strategy to building, developing and managing its brands is called Strategic Brand Management. This procedure must be effective.
This process needs to be managed as an ongoing activity and be a clearly defined function inside the firm. So, a creative and extremely well-developed brand management plan and techniques are required for strategic brand management. Based on market and overall business changes, brand managers must modify the branding process over time.
The process of strategic brand management gives the company's goods and services more value by giving them a distinctive character in the marketplace. Customers and the success of your goods and services are impacted by brands. A brand is more than just the name of a product or its packaging; rather, it is a combination of the brand name, symbols, colors, experiences, interests, target market preferences, designs, tagline, slogan, idea, promotional messages, etc. that all work to express something to the consumer.
This is a long-term and strategic process and the total company strategy to building, developing and managing its brands is called Strategic Brand Management. This procedure must be effective.
This process needs to be managed as an ongoing activity and be a clearly defined function inside the firm. So, a creative and extremely well-developed brand management plan and techniques are required for strategic brand management. Based on market and overall business changes, brand managers must modify the branding process over time.
The process of strategic brand management gives the company's goods and services more value by giving them a distinctive character in the marketplace. Customers and the success of your goods and services are impacted by brands. A brand is more than just the name of a product or its packaging; rather, it is a combination of the brand name, symbols, colors, experiences, interests, target market preferences, designs, tagline, slogan, idea, promotional messages, etc. that all work to express something to the consumer.
