Moni2402
Active member
The Internet provides many benefits for those of us who want to do business, because obviously we have the capacity to reach thousands of people.
For example, with this article I can reach tens of thousands of people, or hundreds of thousands of people without any difficulty; because I write it 1 time, in about 20 minutes and then everyone can see it without me having to be in person, explaining to each of those people and making an effort individually, dedicating my time separately to everyone.
So this for me is a good deal, because it is exponentially scalable.
I can, with the same effort with which I speak to you who are reading, reach a million people or an entire country with my words.
And when we talk about money with surveys, the matter is not so scalable anymore, because it all comes down to 2 things: how many surveys can you solve in 1 day and how much will you be paid per survey.
In addition to how many surveys at most companies are willing to give you.
Imagine that you are a car company that wants to pay a group of people to give you their opinion on a particular topic.
How many surveys per person are you willing to pay? In fact, how much are you willing to pay for someone to give you their opinion?
You don't know if the opinion he is going to give you is honest or not; Although they will surely make you compromise, there are no guarantees of anything.
You don't know if the person knows about it or not; And above all, if there is someone who is looking to earn money by answering surveys, they will most likely do the survey more for the money than for the survey itself.
So, when you take the side of the company, you can analyze that in reality you would not be willing to pay enough for that type of opinion, especially when from a market research point of view, there are many better ways to acquire ideas. and clues about the market, knowing what people think in different ways than surveying them; That's one way, but it's obviously not where the main marketing budget is going.
For example, with this article I can reach tens of thousands of people, or hundreds of thousands of people without any difficulty; because I write it 1 time, in about 20 minutes and then everyone can see it without me having to be in person, explaining to each of those people and making an effort individually, dedicating my time separately to everyone.
So this for me is a good deal, because it is exponentially scalable.
I can, with the same effort with which I speak to you who are reading, reach a million people or an entire country with my words.
And when we talk about money with surveys, the matter is not so scalable anymore, because it all comes down to 2 things: how many surveys can you solve in 1 day and how much will you be paid per survey.
In addition to how many surveys at most companies are willing to give you.
Imagine that you are a car company that wants to pay a group of people to give you their opinion on a particular topic.
How many surveys per person are you willing to pay? In fact, how much are you willing to pay for someone to give you their opinion?
You don't know if the opinion he is going to give you is honest or not; Although they will surely make you compromise, there are no guarantees of anything.
You don't know if the person knows about it or not; And above all, if there is someone who is looking to earn money by answering surveys, they will most likely do the survey more for the money than for the survey itself.
So, when you take the side of the company, you can analyze that in reality you would not be willing to pay enough for that type of opinion, especially when from a market research point of view, there are many better ways to acquire ideas. and clues about the market, knowing what people think in different ways than surveying them; That's one way, but it's obviously not where the main marketing budget is going.