Email Marketing Importance of marketing

Zangax

New member
Marketing's Role in a Company:

Effective marketing management is a prerequisite for any business's success.
The fact that a commercial organization creates and sells items distinguishes it from other organizations.
The following sections highlight the relevance of marketing in modern business:
The marketing department is the lifeblood of any company.
The CEO of a company can't plan, the production manager can't produce, the purchasing manager can't buy, and the financial controller can't budget until the fundamental marketing decisions are made. Many departments of a company are necessary for growth, but marketing is still the only revenue-generating function.
The marketing function is rightfully regarded as the most significant managerial function.
Customers' needs are given high attention in marketing.
The quality of the items, their storage, display, advertising, and packaging, among other things, are all geared toward the customer's delight.
The development of location, time, and possession utilities is aided by marketing.
Transporting things from the point of production to the point of consumption creates place utility.
 

Oluwasegun purpose

Active member
Plagiarized warning
Since marketing is consumer oriented, it has a positive impact on the business firms.

1 it enable the entrepreneur to improve the quality of their goods and services
2 marketing generates employment both in production and in distribution areas. Since a business firm generates revenue and earns profit by carrying out marketing functions, it is engaged in exploiting more and more economic resources of the country to earn more profits
3 marketing helps in improving the standard the most important person

A large scale business can have its own formal marketing network, Media campaigns, and sales force, but a small unit may have depend totally on personal efforts and resources, making informal and flexible. An Enterprise grows, stagnates, or perishes with the success or failure ,as the case may be, with the help marketing .
 

btaliat

VIP Contributor
Marketing is the sole of a business. I don't know how a business will reach a large number of people if there is no marketing in the first instance. That's why most companies do take marketing so serious since its roles can not be overemphasized.

It makes sure the products reach a large number of people. There are many people that might have not heard about our products if there is no marketing in the first instance. The more a business owner can spend on marketing, the more his business will be known.

It provides employment. Marketing gives those that will market the products chance to employment. It won't be a gainsaying that there are several and distinguished department that handles anything that has to do with marketing both in a business organisation and other marketing media outlets.

It gives insight to business owners. Marketing will let the business owners know what the people want
 

Jasz

VIP Contributor
In modern business, marketing is a key element in the success of any company. Marketing helps to sell products and services to potential consumers, which in turn creates profit for the company. Without marketing, consumers would not know about products or services offered by companies. The purpose of marketing is to inform consumers about products and services available so they can make informed decisions on what they want to purchase.

Marketing can be used in many ways: advertising, sales promotion, public relations and direct selling. Each method has different goals and strategies that work well in certain situations but not others. Advertising uses mass media channels such as television, radio or newspapers to reach large audiences at once; sales promotion uses special offers such as discounts or prizes to encourage people to buy a product immediately; public relations involves communicating with customers through press releases or social media posts; direct selling involves contacting individual customers one-on-one by telephone calls or emails.

Marketing plays an important role in today’s society because it helps businesses understand what consumers want from them so they can provide those things more efficiently than before.
 
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