raaman
Valued Contributor
The importance of setting marketing objectives.
Setting objectives in marketing is very important to achieve good business performance. Goals should begin with an action and have an expected outcome within a time frame that is consistent with available resources and ambitious to maintain the necessary tension. It is also important to establish solutions by asking questions such as "What do you want to achieve?" and "When will you get it?", so as to have a clear vision on the path to follow. The objectives must be delivered in writing to those responsible for the corresponding actions. It is because the types of marketing objectives vary depending on the size of the proposed business and the characteristics of the market in which it operates.
Setting objectives in marketing is very important to achieve good business performance. Goals should begin with an action and have an expected outcome within a time frame that is consistent with available resources and ambitious to maintain the necessary tension. It is also important to establish solutions by asking questions such as "What do you want to achieve?" and "When will you get it?", so as to have a clear vision on the path to follow. The objectives must be delivered in writing to those responsible for the corresponding actions. It is because the types of marketing objectives vary depending on the size of the proposed business and the characteristics of the market in which it operates.
