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A YouTube channel dedicated to your business
The YouTube channel on which you will post the videos must reflect your brand. So, whoever enters the channel must see the visual identity that you use along other channels: website, real estate aggregators, social media platforms, printed materials, etc. Use all the customization options that the platform offers you - images, logo, business description.
SEO to maximize the benefits of YouTube
By properly applying SEO strategies for your YouTube channel, you will gain better positions in YouTube searches, but also in the Google search engine. You have a whole host of optimizations to maximize the results of your video content: use keywords in the title, compose descriptions for each video that includes keywords that your target audience is looking for, and at least 300 words like your video to be found by search engines, add links to the property listing page / blog post / contact page, and include relevant hashtags for the video topic and real estate.
Channel full of useful resources for the target audience
People will turn to realtors they can trust and perceive as experts in their field. YouTube videos can help you build trust if they are a valuable source of information. So, when you create videos, don't just limit yourself to those that promote your properties, but also make informational videos like: tips for sellers / buyers / tenants. property promotion tips, renovation tips, credit information, pricing information, the importance of providing exclusive representation services, etc.
Proof of thorough market experience and knowledge
With a YouTube video, you can emphasize that you know everything about the properties you have in your portfolio and that you also know details about the careers of each of them. You can post a video guide on YouTube about a specific area of the city that your customers are interested in. Let's say you are in a new area of the city, which is in full development, and which has buildings that are dedicated to families with children. Your video guide should include a tour of the neighborhood with the parks, schools, transportation, commercial space in the area, and at the end you can even present a series of properties that you have for sale in that area.
Drive traffic to YouTube videos
Once you've created and developed content for your YouTube channel, promote it through all the methods you have at hand: include website links to the channel, announce in an email that you've created a useful channel for your audience Target, include videos on featured property pages, include videos in blog posts, promote them on social media pages, and encourage people to share content if they liked it or if they know someone who might be interested in that clip.
Not all of the videos you upload to YouTube can be listed in the results or in the video collection on the channel. Some of the content may be premium, more precisely set it as unlisted and refer to it from other materials, and access is allowed only after completing a form. This way you are able to collect data from your potential customers. Make sure you provide content that is worth providing personal data, otherwise you may negatively influence the trust and engagement you are trying to gain.
The YouTube channel on which you will post the videos must reflect your brand. So, whoever enters the channel must see the visual identity that you use along other channels: website, real estate aggregators, social media platforms, printed materials, etc. Use all the customization options that the platform offers you - images, logo, business description.
SEO to maximize the benefits of YouTube
By properly applying SEO strategies for your YouTube channel, you will gain better positions in YouTube searches, but also in the Google search engine. You have a whole host of optimizations to maximize the results of your video content: use keywords in the title, compose descriptions for each video that includes keywords that your target audience is looking for, and at least 300 words like your video to be found by search engines, add links to the property listing page / blog post / contact page, and include relevant hashtags for the video topic and real estate.
Channel full of useful resources for the target audience
People will turn to realtors they can trust and perceive as experts in their field. YouTube videos can help you build trust if they are a valuable source of information. So, when you create videos, don't just limit yourself to those that promote your properties, but also make informational videos like: tips for sellers / buyers / tenants. property promotion tips, renovation tips, credit information, pricing information, the importance of providing exclusive representation services, etc.
Proof of thorough market experience and knowledge
With a YouTube video, you can emphasize that you know everything about the properties you have in your portfolio and that you also know details about the careers of each of them. You can post a video guide on YouTube about a specific area of the city that your customers are interested in. Let's say you are in a new area of the city, which is in full development, and which has buildings that are dedicated to families with children. Your video guide should include a tour of the neighborhood with the parks, schools, transportation, commercial space in the area, and at the end you can even present a series of properties that you have for sale in that area.
Drive traffic to YouTube videos
Once you've created and developed content for your YouTube channel, promote it through all the methods you have at hand: include website links to the channel, announce in an email that you've created a useful channel for your audience Target, include videos on featured property pages, include videos in blog posts, promote them on social media pages, and encourage people to share content if they liked it or if they know someone who might be interested in that clip.
Not all of the videos you upload to YouTube can be listed in the results or in the video collection on the channel. Some of the content may be premium, more precisely set it as unlisted and refer to it from other materials, and access is allowed only after completing a form. This way you are able to collect data from your potential customers. Make sure you provide content that is worth providing personal data, otherwise you may negatively influence the trust and engagement you are trying to gain.
