This kind of advertising means is mostly used to lure customers to new products. The people are yet to know about the value of a product and mere telling people how good a product is might not cut it. You might want them to have a taste of the value by actually giving samples of the products. This is a great strategy because when once they discover the usefulness buying will be a lot easy. So you can do the following to achieve this
- You can give the product totally free at its initial launch day
- You can have a seminar day for the product that you would teach people how to use the product then give out free samples for their use
- Make the product into small pack and distribute to more people you come across
- Add a free pack to the selling product which a buyer can dash the free pack to another person
Bottom-iine is that you are using this strategy to lure people to your product