How To Start Social Media Marketing

moonchild

VIP Contributor
Social media marketing is one of the branches of digital marketing that gets more press and recognition among digital marketers, this is rooted in how simple and straight forward it seems to be. In this article we'll explores how you can start a career in social media marketing.

1- Manage your own accounts: To get a headstart in the world of social media marketing you have to be able to start with yourself, take your own social media accounts and manage them effectively, select a theme or template, post engaging contents and major growth, use softwares that monitor page's health and engagement like Sprout and Hubspot etc.

2- Leverage your own personal network: Use your own network to get initial customers, it'll be easier for your family or group of friends to trust with their accounts than a stranger on the internet, you can get them excited by showing them what you have done already and from there you can have a portfolio to show to other people and get them as paying customers.

Branding can go a long way too, there are softwares like Canva, that makes branding very easy, you can leverage on that too.
 
Social media marketing is not a difficult thing to do. As a matter of fact, it is one of the easiest way of advertising and marketing. To get started on social media platform, one has to firstly own a social media account. It could be on Facebook, WhatsApp, Twitter, Instagram or even Tiktok. Which ever one that one decides to go with, one then have to manage the account and get a lot of active followers on that account. One can't do social media marketing if there are not active people on one's social media account or accounts. Like you said, branding is also a good way to improve one's social media marketing.
 
Social media marketing is one of the easiest forms of digital marketing. It doesn't require much, just a lot of consistency, understanding of your audience and the problems they face and how to communicate with them effectively.

Before you start, it's important to find out which platform is best suited to the needs of your product, service and clients. While Instagram is good for physical goods where you can showcase what you have, it's not good for those who work in specialized niches that require a lot of literature and explanation.

You must also understand that people are on social media to relax and have fun. You should lead with that and education first before you start selling. If all you do on your channel is pitch your business, people will quickly shun you even if you change.

People also like free things. Give out more value than they ever expect. The more helpful they find what you post, the more they come back for more.
 
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