Mika
VIP Contributor
Aesthetics is very important in making your Pinterest go viral. Aesthetics means how your Pins look in the eyes of your audience. Just like the dimension, format, and content of your Pin, Aesthetics has a great role in getting traffic and conversion on your Pin. Your Pins must be aesthetically appealing to your audience. You not only have to use “made for Pinterest” images but also use fonts, colors, and designs that the users find beautiful. If you are using Infographics do not make it look cluttered. Use fonts that are readable but also look better in the eyes of Pinterest users.
Color plays a great role in your Pin engagements. You need to use warm colors in your Pinned images. Warm colors tend to do much better on Pinterest compared to dark colors. Warm color means you are using light pink, white, light green, light blue, etc.
Fonts also play a great role in Pinterest marketing. All Caps and Bold text are good for headlines. Your headline should be bigger. It is ok to have small fonts for other information as it will encourage users to click on them.
It is ok to use mock-ups for your Pin but make sure it is not the same mock-ups that a lot of users have used. Pinterest is interested in original content.
Color plays a great role in your Pin engagements. You need to use warm colors in your Pinned images. Warm colors tend to do much better on Pinterest compared to dark colors. Warm color means you are using light pink, white, light green, light blue, etc.
Fonts also play a great role in Pinterest marketing. All Caps and Bold text are good for headlines. Your headline should be bigger. It is ok to have small fonts for other information as it will encourage users to click on them.
It is ok to use mock-ups for your Pin but make sure it is not the same mock-ups that a lot of users have used. Pinterest is interested in original content.