Moni2402
Active member
Learn to make an excellent marketing plan
To begin with, I can tell you that a marketing plan is an organized and structured document in which the business objectives to be achieved in a given period are defined. The document details the strategies and actions to be taken to achieve the objectives in the expected time frame. It is integrated and is part of the strategic plan of a company.
Its elaboration usually has these fundamental stages:
- Analysis of the situation, the idea is that we have an analysis of the external and internal aspects of a company. Therefore, it is about determining where we are, what is the scenario, the history and the business objectives.
-Definition of objectives, this is a very important step for our marketing strategy to be successful. It will depend on this definition that we can subsequently establish the strategies, tactics and measurement elements that allow us to justify the investment that is made.
-Budget, we must prepare the budget that establishes the human and financial resources necessary to be able to comply with our marketing strategy.
-Control system, maintaining control during the implementation of our plan will allow us to detect possible failures and deviations, and react in time to apply the corrective measures that ensure the achievement of the objectives.
To begin with, I can tell you that a marketing plan is an organized and structured document in which the business objectives to be achieved in a given period are defined. The document details the strategies and actions to be taken to achieve the objectives in the expected time frame. It is integrated and is part of the strategic plan of a company.
Its elaboration usually has these fundamental stages:
- Analysis of the situation, the idea is that we have an analysis of the external and internal aspects of a company. Therefore, it is about determining where we are, what is the scenario, the history and the business objectives.
-Definition of objectives, this is a very important step for our marketing strategy to be successful. It will depend on this definition that we can subsequently establish the strategies, tactics and measurement elements that allow us to justify the investment that is made.
-Budget, we must prepare the budget that establishes the human and financial resources necessary to be able to comply with our marketing strategy.
-Control system, maintaining control during the implementation of our plan will allow us to detect possible failures and deviations, and react in time to apply the corrective measures that ensure the achievement of the objectives.