How to Generate Sales on Your Online Store

[Jasmine]

If you have built your online store on your own website, for example Shopify or Woocommerce, you need to generate sales every day just to maintain your website running cost. If you are running paid ads, you even have to make additional sales to cover your advertising budget. Therefore, for the sustainability of your store, you need a different marketing strategy.

So, what is the best marketing strategy for your online store?

Well, it is affiliate marketing.

You can offer affiliate marketing program for your store through two methods, one, use third party affiliate network like CJ or Linkshare to run affiliate marketing, and two, use your own affiliate program. The second option requires you to use affiliate sales tracking software to track traffic and sales.

Since you pay the marketers only after the successful sales, this marketing method is better than running CPM or PPC ads. While with PPC, you pay only for clicks, however, not all clicks generate sales.

 

[Mika]

Well, offering affiliate commissions can help you generate sale. Actually, this is one of the most effective marketing techniques as you will be paying only after the sales occur, so you do not have anything to lose. You can do this in two ways, one, you offer your own affiliate program and pay commission for the marketers who sends buyers to your store, and two, launch your affiliate program through other affiliate networks. The second option cost you more money, however, it is more effective as these affiliate network will be running your ads on multiple websites. CPC advertising is also good to generate sales., when you launch CPC ad, you will be paying only when visitors click on your ad, when someone clicks on your ad, it is very likely that he will end up buying the product. You can run CPC ads on blogs and websites, however, I recommend search engines.