Augusta
VIP Contributor
When you are trying to manufacture a new product, it is good to have a good assessment of the products already in the market. Especially if you have competitors that will give you a run for your money. To succeed with your new product, you would have to look for those things that their products are lacking and capitalize on them. This is where finding gap in a product market is all about.
So how can you find this gap to be able to take advantage?
Start by getting suggestions from the current customers of your competitors. You can even interview them to find out the gap
Don’t forget to monitor the trends, get in touch with those already in the market to get some ideas on what the evolving market needs
Evaluate your competition in the market and try to make your product different. More like to stand out not blending in.
So how can you find this gap to be able to take advantage?
Start by getting suggestions from the current customers of your competitors. You can even interview them to find out the gap
Don’t forget to monitor the trends, get in touch with those already in the market to get some ideas on what the evolving market needs
Evaluate your competition in the market and try to make your product different. More like to stand out not blending in.
